SPRINGBOARD MEDIA HOUSE

frequently asked questions

 

SOLVING ALL YOUR PROBLEMS VIA DETAILED FAQ IN EACH SUBJECT.

FREQUENTLY ASKED QUESTIONS – OVERALL

Here we try to answer the most frequently asked questions regarding the digital marketing program we offer.
What is digital marketing?
Marketing to people via internet connected devices such as computers, smartphones, and tablets. Digital marketing focuses on channels namely as search engines, social media, email, websites and apps to connect with leads and clients.
Will digital marketing benefit my business?
Yes, it will. Even though some businesses continue to keep digital marketing under the lens of doubts, keeping it at bay will devoid your business from reaching the media that the world full of prospects turns to frequently, and has access to throughout the day.
How fast are the results?
There is no universal answer to this question. The pace of the results at which you will see depends on:

  • Your existing status – At what rank is your site currently? What is your website’s existing rate of conversion? What is your website’s domain authority and link profile?
  • Your competition – How aggressive are your peers? Are they already in command of the search engine rankings and you want to match up? Or are you the one dominating? Have you chosen the correct set of keywords? Are they competitive? Because it is one of the critical factors when it comes to search engine rankings.
  • Your marketing budget –This underlines the intensity of our work together every month, even as the quality of our services remain elevated. If you own aggressive growth goals amid hefty competition, you should rationally align it with your marketing budget.
  • Having said that, the results, by and large, take around two quarters, whereas we believe it is wise to consider 12 months to really engineer a digital marketing program that sharpens all edges of your business dynamically.

How do we structure your digital marketing strategy?
The program is operated on a monthly retainer basis. We engineer a custom digital marketing program that will help you accelerate your journey towards your business goals. We then meticulously execute these tactics. The former phase of our project will be to lay out initial 12-month strategic plan.
Will I be assigned a dedicated team?
Yes, indeed. An entire team of professionals will be overlooking your project. To ease the communication, SBMH will dedicate a marketing consultant to you, who will act as your point of contact with SBMH. You will receive weekly status update also via calls, beyond emails. Your dedicated team will be structured with:
You will be working with an entire team
Strategist
Senior consultant
Consultant
SEO expert
Content strategist
Copywriter
Graphic designer
Web developer
Social media specialist
Photographer & Videographer
You literally have an entire agency of experts working on your account in their respective disciplines.
You precisely have an entire agency of experts dedicated to your account in their respective fields of expertise.
What is the process for learning my business?
It begins with a sales phone call we have with you. From when, we continuously learn about your business. While we get you on-board with us, we urge you to fill out a few questionnaires that help us know your company profile facets, a comprehensive buyer persona, and your perspective to the competition in your industry. We then set up a kickoff meeting with your team’s key members as learn further. This then leads us to scheduling interviews with your sales team and clientele take into consideration their perspective. The process of learning about your business is then extended to your industry with our in-depth research.
Yes, this may be time consuming, but we bet we will do it. Just as how successfully we have done for various other companies in the past.
Are there any additional costs?
Yeah. Each of our digital marketing customer needs to use certain software like marketing automation software, email marketing software, call tracking software and some additional user experience tracking software. All these services come on a monthly retainer basis, and are billed to you (the client) directly by the actual service provider, because SBMH does not act as a middle man. These tools are essential elements to complete fruition of the digital marketing program.

The tools that we often use include these, being a subset of a larger list:
Hubspot
Pardot
Marketo
Infusionsoft
Act On
MailChimp
Constant Contact
Emma
Exact Target
Optin Monster
Sprout Social
CrazyEgg

Are we bound by a contract?
No. SBMH believes that is not a good way to pioneer any relationship. All our contract has, is a monthly retainer and the need to receive a 30-day notice prior to terminating our contract.
Will you also handle PR?
Yep. We believe PR is amongst the core of digital marketing. For which, we house experienced content writers and professionals who do press releases for you, as well as evaluating the newsworthiness of content for PR.
Should I expect traffic and leads to boost if I do nothing?
If you choose not to go after a digital marketing program of some sort, your website traffic may either stay the same, or even drop. It all bears on what your competitors are pursuing and how twisted the algorithm updates will be, that Google releases.

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