frequently asked questions

Possibly the most sought PPC system across the globe. Google Adwords lets businesses make ads that will pop up on Google’s search engine results as well as other related places. It is a platform where advertisers bid on keywords for their ad to pop up on Google’s search results. And each time their ad gets a hit, they pay a fee.

An ad network is a platform that helps you connect with websites that want to host your advertisements and also reach your target audience. One example is Google Ads (aka Google Adwords).

In order to create PPC advertisements, you will need an ad network, namely Google Ads, Facebook, or Microsoft Advertising.
The ad networks offer variety of advantages like allowing you to connect with diversified customer base, or help identify unique targeting alternatives.

PPC Ad spend is nothing but your predefined budget to spend on ad network, be it annually or monthly. Businesses usually refer to ad spend as their monthly budget.

To help understand better, here’s an example of a company with $5000 monthly ad spend budget:

PPC advertising gives you the freedom to engineer an ad spend that works best for your business goal and target audience. You have the control of the ship, and opt to either allocate entire ad spend to one ad network, like Goolge Ads, or a web of ad networks.

When you are dicey about your ad spend or in deciding the quantum, Springboard Media House will help you be assertive of the investment. Our professional PPC managers have honed their skills managing several PPC campaigns. We will recommend a rational ad spend for your business, which works in your favor.

With PPC, several factors weigh on how much you pay for each click, namely:

⦁ Bid: In this model, you bid the amount you are prepared to pay for each click on your ad. Though there is a possibility that you may end up paying lesser than your bid (depending on the ad auction), you will not be spending more than your bid.

⦁ Targeting: Selecting right from keywords to demographics, it impacts your PPC costs. Bidding on a most sought keyword such as “consumers insurance agency” can push the costs higher as high competition means higher cost-per-click.

⦁ Ad quality: Quality-score is a key factor in pay-per-click advertising. Famous brands cannot shell out more money to excel in PPC model, as with ad networks, like Google Ads, quality and relevance of an advertisement is counted superior. Hence, majority of the time high-quality ads help maintain relatively lower costs to those which aren’t.

High-quality ads and rational bids are the heart of most cost-effective advertisements. But before you choose to set your ad campaign in motion, keep the focus on its user experience. Even though your ad will be able to get higher clicks, will your landing page live up to the user’s expectation?

When you get in bed with any PPC agency, make sure they value your financial plan. An agency that does not keep your budget as their own, could weigh on your balance sheet. It could end with aimless ad spend, high bids, and surging bills for ad spend.

Getting on-board with Springboard Media House will help you find cost-efficient ad campaigns that works in favour of your business goals. Our professionals believe in delivering results more than making promises. While assuring you of higher sales might be in the clouds, we remain affirmative of lower cost-per-clicks, and higher traffic on your landing page.

Our professionals start with an in-depth research on keywords that are profit-making for your business. This is followed by daily modifications to your ad campaigns for optimization. The changes we undertake include updates keywords, identifying negative keywords that drag on your conversion rate, fine-tuning your landing pages, scheduling your ads, and targeting specified demographics.

Native advertising is a paid media model that allows your ads to camouflage with the format of the platform they are placed in.

Usually published articles or promotion on editorial sites are the most sought native advertising, but PPC and social media ads technically qualify as them already.

This form of advertising has gradually owned its space amongst others due to, A. It not being ignored like display ads, and B. It not being filtered out by ad blockers.

Do you recollect advertorials? Yes, those editorial pattern content for which the advertiser paid, Sponsored content is an updated version to that. It is ads published in the name of its sponsor. It is inclined to be a form of native advertising. While its design and structure can be created by the publisher or the brand, several publishers have dedicated a different section to writing and creative for the sponsored content. This extends from videos to articles to infographics to microsites.

The ad spend is at your disposal. It is completely dependent on your appetite to spend on Google Ads, because they are flexible enough to adhere to any ad budget you set. The only fees you pay is when users click on your ads, to either end on your landing page, or to contact you. The beauty with Google Ads is that there is no lower or upper limit for the cost required to be spent. Neither is there a cap on the contract length. You can enter or exit your ad spend plan at your convenience.