frequently asked questions

When deciding on what social media platform(s) you should get onto, your brand and your primary target will play an important role. Some most sought platforms include:

⦁ Facebook-Gravitates the older demographic. Research shows about 75% of men and women between 50-64 years spend more time on Facebook.

⦁ Twitter-About 40% of total users on this platform age from 18 to 29 years, says data.

⦁ Instagram-This is the hotspot amongst the young generation. Aging from 13-17 years, these users add up to 74% of the platform.

⦁ LinkedIn-This is for professionals and for networking. 30-49 years with more than 50% having a college degree use this platform.

Promoting the same content on several platforms, it creates network integration. This lets your users interact with your content on their favored social media platform.

When you are selecting the platforms you want to establish your brand on, you should have pre-defined goals for your online marketing campaigns. It will help you narrow the focus. Facebook is an apt platform, for instance, if your target audience tilts towards the older demography. However, if women are likely to form a larger portion of your client base, then Pinterest is the one.

Customers adore brands that have quick customer service. Being present on all social media platforms, or let us say, all the platforms that your customers are present on, it will help them reach out to you conveniently.

Social media also extends your reach, by helping you identify leads in demographics similar to your finest clients.

It is difficult to always know your target audience’s favored social media platform. Hack to this is to ask your top clients what app they spend their time on. Once done, all you have to do is explore that platform and engage with people to underpin this theory.

It can be infuriating for you to track conversions and measure the ROI on social media. However, you could learn the value of your content on social media by certain existing measurable facets of your marketing campaigns.

To intangibly measure your success in the social media world, you could also compare your engagement or followers with peers in the industry.

Some other measurable goals are:

⦁ More followers
⦁ Higher engagement rate
⦁ Faster response time
⦁ More purchases, sign-ups, downloads
⦁ More website traffic

These will help you track the success of your social media campaigns and identify your strengths and weaknesses.

Goggle Analytics is a simpler way to monitor the traffic on your website and track conversions accredited to your campaigns online. Some social media platforms like Facebook and Twitter have their very own tools for analysis that encapsulate statistics like engagement per post, clicks per post, reach, impression, as well as audience demographics.

This is the point when you need to decide whose disciple are you of? Quality or quantity. Daily updates to seek more and more followers is the least effective method. Paying for a number, although a quick solution, is not a sustainable one. Followers bought are followers lost. It would be only a matter of time before they are gone.

Innovative #Content can be an organic motivation for #SocialMedia followers to start a #Trend

You can kick start the engagement amongst followers by putting out top quality content at a suitable time, to appropriate audience. Creative and unparalleled content will just be cherry on the cake. It will influence your followers to share this content with their associated people. If this starts flowing like a river, there is no stopping. It will then start multiplying, making it a trend.

Social media advertising is the best method to push your products or services and create awareness amongst potential customers. Though one should not pay much heed to this option on every post, but pushing updates frequently could sometimes prove beneficial.

When you choose to go for paid marketing, make sure you select the appropriate platform with your target audience. The one on which they frequently hop into. It is important to dig into statistics to validate this choice. This will help substantiate spend on this form of marketing.

Spamming users, creating several profiles on every platform, and poor interaction with audience is something your business should not do. While some of these things may create confusion, others may just trigger your target audience to either unfollow you or rather block you.

Briefly: Most likely. Social Media Marketing is all about delivering the right content to the right audience within an appropriate time. And it might actually work in your favor. Though it may not work for every business, but if it does for you, you might want to learn it.

Sometimes, staying away from social media marketing may actually hamper your business growth, because it may fail to give a social representation of you due to inefficiently managed accounts and poor information. Hire a professional for this.

As of February, 2019, Twitter had 321 million users. This platform could literally help you connect with more influencers in your industry, while allowing its users to share and retweet your content. However, before investing on it, as experts, we do recommend you to analyze success rate of Twitter marketing, given its engagement history.

Data from 2019 shows, LinkedIn had 660 million users worldwide, with 90 million senior level influencers. It is not only an apt place to voice your credentials, but also connect with your target audience online. LinkedIn also offers you an opportunity to become vocal about your industry, and take part in discussions by answering queries about your sector. This will help create awareness about your business and also express your willingness to help.
Like we mentioned above, it is wise to test this platform and appoint professionals before you invest heavily into your marketing plans.

The most famous methods of outreach is Guest Blogging. It is to write content for another company’s website. Social media can simply signify these efforts.
You can connect your industry influencers through social media and nurture relationships with them via conversations while you help them push their content.

Prior to asking for guest blogging opportunity, you can lift the chances of getting one without reaching out by nurturing these relationships. The perk to constantly staying in discussions with other experts on social media, is that your followers will then see you at par with those experts.

A professional SEO company will always be determined to integrate SEO with your social media marketing strategies as it boosts the rate of success, given that Google likes optimized content.

Social signals are your interaction on various social media platforms. Though they do not bear the complete fruit of SEO, but they do lift the chances of your tactics performing better than others.

Not to mention, if your sales procedure is not organized correctly, then the SEO efforts and the Social Media both cannot do much. They have to be in sync for effective execution.