frequently asked questions

Content marketing strategy begins with laying a plan for building a target audience. It then includes elements like setting up objectives for the said target, value proposition, and mission statement for content marketing. Further, a map for buyer’s journey and plans for producing, promoting and evaluating what the content marketing achieves.

Yes! A blog is an integral tool of social media marketing. Beyond the push it gives to your social media, having a blog will also lift your reliability as an industry expert. A blog will help you to provide fresh SEO content on a regular basis, becoming favorite of search engines. Having a link to a blog post will be the most effective content creation in your social media marketing. It is the most effective way to generate a topic among your followers and engaging them on a regular basis. It brings traffic to your site, making it an essential part of your digital marketing strategy.

Search engine algorithms catalogue your site based on how often you post. However, quality is valued over quantity. Post as often as you can while maintaining the quality and keeping in mind your costs and ROI.

This has been a hot topic for discussion since a while now. However, short-form content is suitable for social media channels where audience is searching for something to quickly glance over amidst thousands of other posts. Whereas, long-form content fits better on search and gives your blog more material to help establish your skill and knowledge.

Yes, not immediately but definitely. Our clients come from various industries, where most of them have business models that are distinctive even within their own field, especially complicated dialect.

Springboard Media House will collaborate with your team to create expert content that will catch the attention of your target audience. Although we may not specialize in your industry, we at SMBH master the skill of joining forces with businesses and create content through interviews and research. And working in sync with your team will also ensure that the content we produce also reflects your expertise and skills. We have professionals who thrive in doing this.

It is also crucial to understand that content writing is a comparatively small part of the detailed digital marketing plan, and hence, it is necessary to not get fixed on just this facet of the plan.

As a content writer, it is my job to be able to recognize the target customer and know his or her personality, likes, and dislikes, as well as their needs. For this, I seek data from the analysts and evaluate it. While frequent interactions with sales/customer teams provides meaningful insights, one-on-one meetings with customers also helps.

SMBH writes every content in-house. You will have a committed content creator to your account, for the project life.

Nada. We love synergies. It will be competitively benefitting to your business and our professionals will get your writers on-board for the project. Content creation is merely one part of an entire digital marketing plan.

This is an uppermost question that is often overlooked, but can really help brands and organizations in creating a long-lasting positive impression. Below are some factors enlisted, to be considered for setting the right tone of the content.

Brand personality: The distinctiveness and elements of a brand are the primary principle around which the content strategy is built. The tone of the content must line up with not only the content strategy, but also the larger brand strategy.

Audience profile: Who the target audience is and how the brand wants its prospective clients to see it, are the two important questions that aid a content writer to decide the style and writing.

Channel: The technique of writing on a social media platforms like Twitter can differ vastly from when you are creating content for a blog or articles. However, regardless of the channel or the forum, the content that you post must be unswerving you’re your brand characteristics.

It is of different opinions to identify a successful content, based on the target audience and individual marketing objectives. However, if asked to narrow down on some common areas to judge the efficiency of content posted online are:

Search Engine result page
Traffic & repeat traffic
Engagement – Likes, shares, comments, etc
Call to action – Inquiries, leads, sales, etc.