SPRINGBOARD MEDIA HOUSE
frequently asked questions
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FREQUENTLY ASKED QUESTIONS – EMAIL MARKETING
Here we try to answer the most frequently asked questions regarding the digital marketing program we offer.
Is email marketing still an effective method?
Rather than just posting content on your website or social media, and hoping for your target audience to see it, via email, you are delivering the information, solutions to the problems, and other value content directly into each reader’s inbox, where there is higher probability of them seeing it. Even if the email is not opened instantly, they will surely see the subject, and your company’s logo, services being offered, and more, each time you drop an inbox. Hence, with an email, you are always in touch with your clients or prospects.
Is social media marketing actually replacing email marketing?
To break the myth, statistics show that an email’s outreach to prospective customers is thrice that of Facebook and Twitter combined. And that is a huge difference. Social media marketing sure is trending, but it is far from replacing email marketing. For instance, when you post on Facebook, only a limited audience will be able to see it, but with the users having enrolled into your email list, will all receive your message, allowing for more open rates.
Can I buy an email list at the start of email marketing?
A Big Fat No. Do not ever do that. It sure will be enticing, but resist that. Growing organically is the only way you should build an email list, and will be truly beneficial for your business. Besides, several email service providers will not entertain the use of a purchased list, and even if some do, the addresses enlisted on that list do not have high-quality leads.
Will it be okay if I send an email newsletter?
For some, an email newsletter is the right way to go. For others, a different approach is better. Newsletters feature several pieces of content, like recent blog posts or special offers. But it’s perfectly fine to send an email featuring just one piece of content, or a specific marketing message. Be sure to tailor your structure to your unique audience, then see what works best by experimentation and tweaking
How frequently should I send marketing emails?
As many times as you won’t, just make sure you don’t annoy your viewers. Yes, that is the key. You are allowed to send periodic emails, but no so frequent that your viewers begin to unsubscribe or worse, mark your emails as spam. How to meet the happy point? Unfortunately, it depends on the type of each business. For some, once in a month is enough, while for others, hitting inboxes everyday is just alright. Again, this is subjected to trial and error to find what your specified audience responds best to.
How do I make sure that my emails do not filter down to spam folder?
Email marketing has its own rule book, which you should avoid. So if you are aiming to stay out of the spam folder, then you should avoid using words like Viagra, or writing in all caps. Although, spam filters have evolved much better than before, so one or two breaches would not put an end to your journey. As our experience speaks, an easier way to skip that spam folder is to avoid writing like a salesperson, but a friend. This refers to the tone of your emails and the vocabulary you use.
How can I write an effective marketing email?
The only thing you need to understand is that when you are writing a marketing email, keep in mind the purpose of it. To state the fact, an email should always be aimed to extend the relationship with every individual reader. Hence, they have to be written as if to a friend and not as a car sales person. This often works in lifting the subscribers’ interest.
Should I be segmenting my email list?
Why not? If you are willing to and have the resources to send out that extra content, and the flexibility within your niche to separate your subject matter up into segments, then why not? Segmenting your email lists is the best way to personalize marketing emails, addressing each subscribers’ individual interest. This is the optimum way to be much more effective.
Which are the metrics I should look at?
The top two most crucial metrics in email marketing are the open rate and the click-through rate. If your emails are being opened or not, if not, then your viewers will never read your entire marketing message. And they are being opened, but the subscribers are not clicking through to your website, then this shows your click-through rate is weak and that your emails are not able to convert leads into revenues.
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