Springboard Media House believes Brand Architecture is foundational to a leading brand.

Written by: Suddhi Shah

BRANDING

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September 15, 2020

Brands matter. Branding is at the heart of making a product a consistent sales creating avenue. A brand gives rise to emotions and memories. Customers become loyal when they trust a brand.

Brands are not just logos, but a story to tell; not just the taglines, but a message to convey; not just premium valuation seekers, but a guarantee of quality. When a line of products are offered under one brand name, it calls for Brand Architecture.

A robust brand architecture will minimise your cost, harness brand equity, and get your clients acquainted to your umbrella of products. Here are the unspoken elements of brand architecture and branding strategy.

1. Logo Design & Development
Symbols act like a magnet to human memory and emotional receptors. A simpler logo design is intuitive, and gets familiar to your customers. They should seize the tone of your business.
2. Corporate Identity Design
That one unique element, which speaks volumes for your corporate branding, without having to speak. It will be the silent ambassador of your brand, and present itself to your potential clients.

SBMH’ corporate identity designing services spread to infographics, business cards, corporate and outdoor signage, direction boards, and more. Also your social media presence, be it Facebook cover photos, Twitter background, icons for social media, and other digital media that can be absorbed with corporate branding designs.

3. Graphic Design
Aesthetics. SBMH houses fine artists with a knack for branding and conveying minute stories with art, which cannot go unnoticed.
4. Packaging Designs
Every product that you put on the shelf is like Tinkerbell. If it doesn’t get enough attention, it will die. So to keep your products in limelight, you need to gift wrap them with the stand-out packaging.
6. Tradeshow Booth Design
Tradeshows are where everyone from all over are vying for attention because that is the fastest way to grow your sales. Having an effective exhibit design is imperative.
All the designs associated with a brand name have to convey parallel messages, so as to solidify the brand architecture. A well-structured brand universe is the primary step to being a Legen–wait for it–dary product.
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